Less is more.....

Last night a spent a few hours looking at ads and finding leads for my sales team. One of the the things that hit me more and more as I looked through publications was that in many cases the best ads had less information in them. This lead me down the cliche of "less is more". This saying holds some truth in lots of areas. For advertisers I suggest doing better ads in less mediums and shorter clearer messages. There is too much clutter in many of the ads. My mind was going into melt down with the overlaod of content in some of the ads.