You are out of mind when you are our of sight

If you are in sales you will realise that as soon as you have either left the office of your client or off the phone you are more than likely gone from their mind within 10 seconds, actually probably 2 seconds. Why 2 seconds. They will be on to the next meeting or next phone call. If it's neither of these then it will be checking their emails and stressing about how many unanswered emails are in their inbox. Clients and potential clients expect the sales person to keep in touch. You will get more sales talking to more people - so obvious but done by so few. My photocopier just broke down, where are those copier sales people that were ringing me every week, that I forgot about after they got off the phone and after I binned their brochures! Please ring me.

It's worth looking at the stats....

An interesting stat that has reached a new high is the number of return visitors to New Zealand. For the first time just over 50% (50.08%) of all international arrival into the country have been here before. This means there is an opportunity to build brand loyalty. This might also mean that these people want to experience things that are a little different to any previous trips. It might also mean they are a little more confident with their travel plans and are more likely to travel as an independent traveller. I think operators need to promote more in New Zealand that offshore.

Less is more.....

Last night a spent a few hours looking at ads and finding leads for my sales team. One of the the things that hit me more and more as I looked through publications was that in many cases the best ads had less information in them. This lead me down the cliche of "less is more". This saying holds some truth in lots of areas. For advertisers I suggest doing better ads in less mediums and shorter clearer messages. There is too much clutter in many of the ads. My mind was going into melt down with the overlaod of content in some of the ads.