It's worth looking at the stats....

An interesting stat that has reached a new high is the number of return visitors to New Zealand. For the first time just over 50% (50.08%) of all international arrival into the country have been here before. This means there is an opportunity to build brand loyalty. This might also mean that these people want to experience things that are a little different to any previous trips. It might also mean they are a little more confident with their travel plans and are more likely to travel as an independent traveller. I think operators need to promote more in New Zealand that offshore.