Selling and sales staff... what I have learnt

Working with my business partner Travis over the 6 months we have attempted to distill the sales process down the a "system" or "operations manual". I was stimulated to do this after reading the E-myth Revisted that talked about systems being a key for growth. If you want to employ more people and have them do "things" in line with the company's values then you need systems for them to follow. Hence I have coined the phrase for me: "System will set me free". In sales what we have discovered is that you need to make 20 calls a day of which 2 are to new prospects, ie the other 18 are follow up calls and calls to existing clients. We also believe that you should make as many of these calls in the morning when your energy is higher and use the afternoons for sending material and having appointments. This was reconfirmed when I was interviewing a potential new team member who had been int he business for some 35-40 years and she, without prompting, talked about the 20 calls a day rule she had learnt back in London. Great coincidence!